Client Account Management

by Rus Slater

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Other topics

Customer Relations

This topic is going to be useful reading for general information about customers and service

Negotiation, Rapport and Influencing

These topics will be really useful particularly when you are working to manage your customer’s expectations and build relationships across the customer powerbase.

Books

The art of client service: 58 things every advertising and marketing professional should know

Robert Solomon, published by Kaplan Trade, 2008 Revised edition, 208 pages

This is a pocket-sized, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Although specifically aimed at the advertising account manager, the fundamentals in this book are the same for any industry.

Author

You can also contact the author directly: Rus Slater