Social Media for Managers

by Theresa Truscott

Introduction

The range and scope of social media networks continue to grow, as do the discussions regarding their application within the realm of business and learning. They offer many benefits to business, especially the evident advancements in collaboration and communication. However, as social media technology continues to change and grow in popularity, companies will need to consider strategies to leverage its use in the workplace.

This topic covers the use of social media in the workplace. In particular, it addresses the issues managers may face in balancing business and personal use within their team. It is not a ‘how to’ manual for using particular social media platforms for business development. It is more a guide to setting up policy and practices for the use of social media within the organisation.