Writing for Business

by Steve Roche

Introduction

Writing is an essential part of communication in business.

Without good communication, no organisation can operate effectively.

Your ability to write well plays a big part in your success as a business communicator.

You will be judged by the quality of your writing. People will draw conclusions, consciously or unconsciously, from what they sense of you in your written work. (For example, careless spelling and punctuation give the impression that you are a careless person.)

Poor written communication exacts a high price.

  • It increases stress levels and delivers mixed messages, resulting in ineffective decisions, actions and policies. It wastes people’s time and energy, and therefore costs money.

Good written communication delivers many benefits.

  • It sets you apart as someone worth paying attention to, someone who will succeed, someone who can influence and lead.
  • Writing with clarity, accuracy and elegance gives a powerful message to the people you interact with, and greatly increases your ability to inform, influence and motivate.

This topic covers the things you need to do to put together a good piece of written work. It gives help to get you started, and looks at how to write for the benefit of your readers and avoid the most common writing mistakes. It shows you how to create effective reports, emails and other documents, and how to write in order to persuade someone to your point of view.

Though few people actively enjoy writing, the need to write effectively in business today is stronger than ever before. Business writing is unavoidable, so you may as well learn to do it with ease. Following the guidelines in this topic will improve your writing, and should also make the whole task of writing an easier one for you.

Proofreading

All your organisation’s written material should communicate a clear message and the company’s brand values to your customers or clients. Proofread copy (text) will improve readers’ understanding and ensure you’re conveying your intended message. Inaccurate, poorly drafted copy will give readers the impression that the organisation that created it is sloppy.