Marketingby Jeff Bartlett
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Here is a list of organisations’ websites which cover the gamut of marketing activity. Any of them can be contacted for more information and advice regarding their respective specialisms. Many of them can also recommend a comprehensive bibliography, either for further study or for general knowledge on their subjects.
The lead organisation for marketing in the UK is The Chartered Institute of Marketing. The institute has an extensive glossary of marketing terms on their website and also an excellent library service to help with advice and queries.
Advertising Association www.adassoc.org.uk
The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries, including advertisers, agencies, media and support services.
The Chartered Institute of Marketing www.cim.co.uk
The CIM’s mission is to be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by governments, marketers, business, education and others.
Chartered Institute of Public Relations www.ipr.org.uk
The CIPR represents and serves the interests of people working in public relations in the UK and abroad. It offers access to information, advice and support, and provides networking and training opportunities through a wide variety of events, conferences and workshops.
The Institute of Direct Marketing www.theidm.co.uk
The Institute of Direct Marketing is the internationally recognised leading body for the professional development of direct, data and digital marketing.
Institute of Practitioners in Advertising www.ipa.co.uk
The IPA is the trade body and professional institute for 250 leading agencies in the UK’s advertising, media and marketing communications industry, covering the Creative, Digital, Direct Marketing, Healthcare, Media, Outdoor, Sales Promotion and Sponsorship sectors.
Institute of Sales Promotion www.theipm.org.uk
The Institute of Promotional Marketing exists to promote the performance of sales promotion to the industry and to the regulatory authorities; to protect the right of organisations to utilise sales promotion as part of their sales and marketing activity through adherence to best practice and responsible self-regulation in line with the ‘British Code of Advertising and Sales Promotion’; and to educate all parties in the application and benefit of sales promotion and related issues.
You can also contact the author directly: Jeff Bartlett