Vision and Mission

by Rus Slater

Common questions

  1. What is the use of a corporate vision or mission statement?
  2. What is the difference between them?
  3. How do you produce a workplace vision statement?
  4. OK, now I’ve got a shiny corporate vision statement, what do I do with it?
  5. The organisation has a vision and a mission so why do I need one for my team?
  6. Leaving aside work why do I need a vision?
  7. How do I go about creating a personal vision?

 

1. What is the use of a corporate vision or mission statement?

Lots of people ask this because a lot of corporate vision and mission statements are meaningless or lost in a file somewhere. But if you have a decent one it

  • Gives direction
  • Motivates and inspires
  • Makes it easier to get where you want to be

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2. What is the difference between them?

A vision statement describes the desired future position of the organisation.

A mission statement defines an organisation’s ‘business’, its current, or overall, objective and its approach to reaching this objective.

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3. How do you produce a workplace vision statement?

You can do it alone or build a team and then it is a matter of brainstorming a description of the perfect future.

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4. OK, now I’ve got a shiny corporate vision statement, what do I do with it?

The one thing you don’t do is file it till next year! You

  • Spread it around so that everyone knows what it is
  • Make sure that you ‘live’ the vision

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5. The organisation has a vision and a mission, so why do I need one for my team?

If you are leading your team into some change then a vision will help you. Even if it is business as usual, you will need to set objectives for the team and the individuals; these are their missions.

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6. Leaving aside work why do I need a vision?

Personal visions lead to greater happiness and even if you aren’t American, you are entitled to the pursuit of happiness!

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7. How do I go about creating a personal vision?

By thinking about what is important to you, and perhaps what inspires you, and then writing it down.

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