Corporate Social Responsibility

by Becky Toal and Veronica Broomes

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a voluntary initiative of businesses, primarily corporate and multi-national companies, demonstrated in simple philanthropy through to considerations of social, environmental and financial issues. CSR is often a reflection of the shared values of an organisation and may be driven by public pressure, employee interest or strategic decision-making by boards. An invaluable part of marketing and public relations, the challenge for many organisations and their managers is how to have CSR thinking and activity brought into their business at no extra cost and yet not to appear superficial and calculating.

 

Copyright © Becky Toal and Veronica Broomes