by Jeremy Cassell and Tom Bird


Coaching is a hot topic – but a potentially confusing one. ‘Coaching’ is a buzzword in many organisations and yet a myriad of apparently conflicting styles and methodologies are used. How can one make sense of these different approaches and make coaching accessible to both new and experienced practitioners? This is the challenge we face.

In this topic, first you will find the foundations – why coaching is so popular right now, a definition of it and a journey through the different approaches. In addition, there are the core skills that underpin effective business coaching, the processes and tools that coaches use and the attitudinal elements that apply to coaching. Finally, we explore what sort of impact coaching can really have on a business and what you need to do to improve your skills.

Enjoy the journey.


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