Decision Making

by Ian Moore

Common questions

  1. What is the best technique to use?
  2. Should I use only one technique?
  3. I have too much information, how do I make a decision?
  4. I am under pressure to make a decision, what do I do?
  5. Is logical decision making all there is?

 

1. What is the best technique to use?

The answer, of course, is that it depends! Some techniques, such as SWOT, are naturally more aligned with product and service development, but can be used in many other situations with excellent results. Similarly, other techniques not associated with products and services may help in this area. Other techniques apply naturally to other situations, but all techniques should have value for any type of decision making.

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2. Should I use only one technique?

Yes and no! I would suggest using only one technique until you have become comfortable with it. Then do the same with each of the other techniques in turn. When you have become comfortable will all the techniques, try using some of them together.

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3. I have too much information, how do I make a decision?

I think that the answer to this is to methodically use the techniques described. You may need to practise a technique first on simpler decisions, but when you have become comfortable with the technique you will be able to apply it to more complex situations.

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4. I am under pressure to make a decision, what do I do?

Applying the techniques in a non-pressured environment will help. Get yourself away from the office and distracting interruptions if possible and concentrate on applying the techniques in a cool, calm and collected manner.

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5. Is logical decision making all there is?

I personally think not. Our brains have evolved over hundreds of thousands of years for survival purposes and we have developed some very hard-wired thinking and decision-making processes. I firmly believe that an understanding of these built in processes can dramatically improve our decision making. But improving our logical decision making is a very good place to start.

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