Want to know more?
Brilliant Selling: What the best salespeople know, do and say
Jeremy Cassell and Tom Bird, published by Prentice Hall, September 2009, 320 pages
Whether you are new to selling or want to take yourself to the next level, Brilliant Selling will give you a solid foundation of sales techniques to guarantee your success. Sound advice from sales professionals who know exactly what works and what doesn’t in the real world.
Brilliant Selling is the No 1 best selling sales book in the UK and can be bought at Amazon or all good bookshops.