Public Relationsby Debbie Leven
Public Relations (PR) is concerned with how you communicate with the audiences that are important to you in order to create, enhance or change perceptions. Failure to communicate, or communicating ineffectively, can damage an organisation’s reputation, its stability and its long-term relationships with key stakeholders.
Understanding how PR works enables you to identify and help the PR department maximise opportunities as well as manage the impact of crises and incidents.
Copyright © Debbie Leven